Edel Athletics

Edel Athletics

Edel Athletics

(about project)

(about project)

They exist to make running about running – the racing, the dedication, and the people who take it seriously. Drawing inspiration from the golden era of running, when the sport and its community were celebrated equally, we shaped a brand identity that pays homage to the sport and the people who make it what it is.

They exist to make running about running – the racing, the dedication, and the people who take it seriously. Drawing inspiration from the golden era of running, when the sport and its community were celebrated equally, we shaped a brand identity that pays homage to the sport and the people who make it what it is.

(services)

Art Direction

Brand Identity

Digital Design

Social Media Assets

(clients)

EDEL

(roles)

Alice Ballhausen

Brand Designer

Harry Sweeney

Photographer

(year)

2026